It’s perfect fodder for kids’ YouTube channels, giving them enough material for a continuous series of “who’s inside?” videos. The company has also found success with Hatchimals Colleggtibles, which are tiny toys that come in an egg carton and can be cracked open to reveal new characters.

Spin Master came up with the concept for the original Hatchimals in 2014 after examining the popularity of YouTube unboxing videos and envisioning a toy that could “unbox” itself. Much of Hatchimals’ success can be attributed to a strong understanding of internet trends. If you want to make it grow again, you can tickle it, lure it with the confetti fruit accessory, or play music and it’ll “grow taller belting out the high note.” It’s got the range! Just snuggle Llalacorn to shrink it down, at which point, it can be stuffed back into its egg. Llalacorn is the first re-hatchable Hatchimal, so you can relive the joy of its birth over and over again. Comin’ out of my cage, and I’ve been doin’ just fine. When it’s done, it’ll sing “Hatchy Birthday!” to itself. It’ll take five minutes for it to assume its final form.

When it’s ready, the rainbow eyes will light up through the shell, and it’ll stretch out its neck and push the egg top off. Spin Master’s Hatchimals WOW comes in purple or pink, but you won’t know which one you get until you hatch it by tilting the egg back and forth. Llalacorn has style and glamour, and it’s coming for Long Furby’s spot as the de facto cursed toy of the internet. Its name is Llalacorn: it’s part unicorn, part llama, and it’s got an extendable neck that lets it grow up to 32 inches tall. Hatchimals, the line of best-selling collectible toys, which includes the robotic stuffed bird that “hatches” itself into existence, is debuting a new, very long addition today.

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